The ladder
Two ways in. One thing being worked on.
Both tiers work on the same thing — the way you think about the work. What changes between them is how much of Cory you get, and whether you go through it alone or with a room full of other reps.
There is no price on this page. There is one application.
Self-paced · Start today
Foundation
Foundation is the self-paced way in: the online course library, on your own time, before anyone else is involved. It starts with the thinking rather than the tactics — the four types of sales fatigue, and what it looks like to act from identity instead of from a script.
There is no session with Cory here and no room to be in. Foundation is the material on its own, for a rep who wants to start today rather than wait for a group or a slot to open up.
1-on-1 · Plus the room
Architect
Architect is the middle tier, and it is where most people should start. You get 1-on-1 sessions with Cory directly, plus the group room around them — the same work Foundation teaches, but worked through with him and with other reps instead of alone.
That is the trade Foundation cannot offer on its own: a real conversation about your specific situation, on a cadence, inside a room that keeps meeting after any one session ends.
